One of the most asked questions I get is how to pitch to brands as a blogger. I get it, sometimes it feels like a long shot! But what’s the worst that could happen?
As a food blogger, you might be interested in spreading your wings and make an earning from your website. There are many different ways to make money from blogging, including affiliate marketing, advertising and online stores, but today’s post focuses on sponsored posts: how to reach out, and how to pitch to brands.
I’m a food blogger too, and most of my sponsored-content opportunities involve product reviews and recipe development. This is my favorite type of advertising on my blog because it is honest, transparent, and fun! I personally don’t believe there is any “right time” to begin pitching to brands. Some companies only want to work with big-name bloggers, but as long as you can prove value to a brand, you have a chance at getting their attention.
Reaching out to brands as a blogger doesn’t have to be scary. Remember that the marketing/press contact you’re emailing is a person too. You want the partnership to be valuable to the brand, your readers, and yourself – always remember that!
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FIND THE CORRECT CONTACT
Usually, you can find the marketing or press/media contact on the brand’s website. Other times you can reach out via Twitter or Instagram. I have actually secured a handful of sponsored posts via Instagram DM. If you’re lucky, find a generic email and send your pitch to them and maybe your message will get forwarded to the right person.
KEEP YOUR EMAIL SHORT AND SWEET
Of course, include the contacts name if you have it. Throw in a pleasantry, then get to it. Jump into your quick bio introducing yourself and your blog. It’s nice to include your URL or social handles, impressive stats, then get to your pitch.
If you’re a total beginner with no impressive stats or previous brand work, don’t worry! Explain that since you are new to working with brands, your readers fully trust your opinion and authentic voice. Highlight your monthly increase in followers and page views month over month. If you really want to put your mind at ease and boost your confidence, just Google “micro-influencer” and see how many studies have shown that accounts with smaller followings actually have higher engagement. Confidence is key here; remember your value!
TIME FOR THE PITCH
Bloggers can sometimes be too specific or too vague – it’s all about finding a happy medium! I believe that you should give enough specific details yet remain flexible.
For example, rather than simply asking if a brand is interested in partnering with you for a sponsored post, include some ideas. Perhaps you’re wanting to feature a few gluten-free brands on your Instagram. Let the brand know your intentions and ask for feedback. They might be figuring out their Q4 marketing strategy and this exposure fits right in with their vision and budget. On the flip side, the brand may have something else in mind and this is where you remain flexible and determine if it’s still a good fit.
Related Post: How To Land Brand Partnerships as a Growing Blogger
HAVE YOUR MEDIA KIT UPDATED AND READY
Once you click send on your pitch email, go update your media kit. They may or may not ask for it, but how awesome will it be when you can respond promptly with your fresh media kit when they request it! Make sure it’s tailored to the brand and accurate.
If you don’t hear from the brand within a week or two of sending your initial pitch email, try following up. Nothing overbearing, just more of a reminder and bringing your email back to the top of their inbox. If you don’t hear anything, jot them down on a list and reach out with fresh ideas at a later date.
Have you clicked “send”? Did the brand agree to partner with you on an upcoming project? Yay!! Now let me know how your partnerships with brands are going!